Ever since the pandemic, consumers have been prioritising their health and wellness. Over 53% have turned to healthier food consumption, including the usage of health supplements. This rising health consciousness gained the nutraceutical industry a huge boost. However, the exponential growth in recent years has also put the industry in harm’s way. The surge in demand has invited the proliferation of counterfeit products.

The Growing Confusion in the Market

Counterfeits are flooding the market. The rising cases of fake supplements are posing a grave threat never seen before. Nutraceutical products unlike normal medication don’t necessarily require a doctor’s prescription, which makes it easier for customers to acquire products from any shop of their convenience, creating a playground for counterfeiters.

The primary verification measure for any common food or beverage product is verifying the ingredients and manufacturer details. However, checking the ingredient listing of a nutraceutical product can be challenging for consumers without a medical background which is the majority. This leaves the consumers to verify solely based on the product’s packaging which, considering the advancement in technology, is easier for counterfeiters to mimic. These fakes could contain harmful ingredients or lack the beneficial compounds promised by the label and customers will not have a measure to verify it.

The Role of Authentication in Building Trust

Authentication, for any consumable product, is critical today. Especially now that online selling is as popular as traditional shopping. Adding an authentication tool provides an extra security layer for a customer-friendly verification process. Product authentication solutions offer an effective counterfeit deterrent and a platform to improve customer engagement. Authentication tools can range from normal holographic 3D code to advanced labelling systems utilizing AI for verification.

Authentication processes can range from simple tamper-proof hologram stickers to advanced digital solutions that allow consumers to verify the authenticity of a product in real-time. These measures are essential in ensuring that only genuine products reach the hands of consumers.

Gainz4Ever: A Commitment to Authenticity

Gainz4Ever, a popular nutraceutical brand, was under the threat of counterfeiting in the offline market. Counterfeiters were infringing their trademark and product design, selling them as original through unauthorised marketing channels to unsuspecting customers. Soon the company started receiving complaints and backlashes for faulty products they never sold. This nudged them to implement an authentication solution effective in handling the nutraceutical industry with customer experience in focus. The brand joined hands with Acviss to implement a product authentication solution for their products across the country. With the AI-powered, advanced label solution from Acviss, Gainz4Ever was able to implement it into each of their product units to secure the supply chain.

Gainz4Ever Product Authentication Powered by Acviss

Acviss’s AI-driven technology helped Gainz4Ever to build an effective anti-counterfeiting ecosystem. This ensured that every product was protected by a non-cloneable label that consumers could easily verify. The additional scratch option enabled multi-layered authentication. Customers can scan and input the serial number hidden by the scratch label, preventing tampering and duplicity. One of the key reasons Gainz4Ever partnered with Acviss was the simplicity of the verification process. The mobile-first authentication solution from Acviss allowed a seamless authentication process. The instant verification process and rapid response built confidence in customers. The platform enabled the brand to interact with their audience, engage them and improve their overall experience.

“Their innovative labels have significantly enhanced our ability to verify the authenticity of our products, giving us and our customers complete peace of mind.” – Gainz4Ever representative.

Priority for the Industry

For nutraceuticals, customer safety and trust are a priority. Authentication is paramount when it comes to capturing the market and increasing its customer base. Gainz4Ever has taken a significant step in protecting its brand reputation. The partnership ensures that consumers can trust that they are purchasing genuine, high-quality supplements. The partnership with Acviss has enabled Gainz4Ever to set a standard for excellence and security in the industry, guaranteeing customer trust, safety and confidence.